Who Else Needs a Business Plan?
I my experience, most investors feel about business plans the way many people feel about exercise. They know it’s really good for them, but they just can’t find the time to get around to it. Other things always seem to come up.
Now, you probably know the saying (and the truth) that “if you fail to plan, you plan to fail.” I know I’m preaching to the chior, but let me give you some other reasons why a business plan can boost your success in obtaining large sums of money from private lenders:
1. Having a well-thought out business plan, is a powerful and positive marketing document for sophisticated and wealthy private lenders and angel investors.
2. Your business plan will enormously boost your credibility with private lenders (even friends and family)
Let me explain.
Most most investors get into real estate, strongly motivated to be working for themselves and achieving financial freedom. And my guess is that even if you have a company (and you should), it’s really a one-man (or one woman) show. Sure, you may use an attorney to close, but it’s pretty much you.
That may be great for you, but scares the heck out of private investors. Why? because they are used to evaluating Companies, as investment prospects. A company is an entity that is not dependent on one individual. If the individual gets sick or goes on vacation, the company’s business continues, and doesn’t put the investment at risk. Having a business plan that shows you have or are building a strong organization that knows where it’s going is a major factor in addressing that concern.
In fact, all of the sophisticated and wealthy private investors that I know, expect to see a business plan to evaluate an investment.
As a marketing tool, a business plan will help you create your story that will attract the interest of private lenders. In fact, having a “good story” is absolutely essential if you want to be successful in raising private money.
I know that sitting down to write a business plan is a daunting prospect. Would having a template to follow, and even being able to get a plan written for you be of interest? If so, you are invited to join our inner circle where we have a whole training session on just this topic.

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Richard Odessey has been investing in Real Estate since 1999 and have bought, managed and sold over $5MM in assets over that time period. He has created a national network of RE investors that are a source of continual on-the-ground intelligence. Richard has also developed unique and proprietary tools to zero in on only high profit-low risk transactions.


